LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television models, relying on scheduled programming via public channels. In contrast, digital services operate on ad-supported systems, with Netflix, major competitors, and niche players serving as dominant forces. As media consumption habits shift, rivalry between conventional TV networks